Installations on Every Continent
Tap a pin to open the case file.
Barcelona
Alpine's 2026 launch, aboard MSC World Europa.
Detroit
Red Bull and Racing Bulls 2026 launch, Michigan Central
Racing Bulls at Michigan Central, Detroit →
Red Bull's 2026 Launch: Detroit and the Czech Stunt →
Red Bull 2026 launch →
Racing Bulls at Michigan Central →
Geneva
TAG Heuer simulator, Watches and Wonders
Las Vegas
Grand Prix Plaza, the Bellagio fountains, and race week at the Wynn.
The Neon Bull: RB19 in Las Vegas →
McLaren at the Wynn, Las Vegas →
The Bellagio Fountains Show Car →
The Bellagio Fountains show car →
McLaren at the Wynn →
The Neon Bull RB19 livery →
Madrid
SAP Sapphire Race of Legends, IFEMA
Melbourne
Simulator centre
Orlando
SAP Sapphire Race of Legends simulator
San Francisco
Audi x adidas show car, Super Bowl LX weekend
Audi and adidas: The Partnership Announcement, San Francisco →
Shanghai
Disney x F1 show car, 2026 Chinese GP
Fan Zone Show Cars, Chinese Grand Prix →
Disney x F1 at the Chinese Grand Prix →
Fan zone show cars →
UK
HQ, factory and showroom - and the season launch F1 75 Live at The O2.
F1 Arcade Birmingham: The Car on the Ceiling →
Formula 1 2022 Car, Silverstone →
Stake F1 C44 at Guildhall, London →
Williams FW47 Launch at Silverstone →
Aston Martin Takes Over Oxford Street →
F1 75 Live at The O2 →
F1 75 Live at The O2 →
The Oxford Street takeover →
Visit the showroom →
Williams FW47 at Silverstone →
Formula 1 2022 car reveal →
Stake C44 at Guildhall →
F1 Arcade Birmingham →
The list behind the pins
Installations, Centres and Tour Stops
A snapshot of a recent year on the road.
Europe
London and Silverstone - HQ, factory and showroom. Geneva - TAG Heuer, Watches and Wonders. Paris - CoreWeave, Grand Palais. Berlin and Munich - Audi launches. Madrid - SAP Sapphire. Zurich - Alfa Romeo launch. Enstone - Alpine factory.
Americas
Las Vegas - Grand Prix Plaza F1 HUB, Bellagio fountains, Wynn Race Week. Detroit - Red Bull and Racing Bulls 2026 launch. San Francisco - Audi x adidas Super Bowl weekend. Orlando - SAP Sapphire.
APAC & MEA
Shanghai - Disney x F1 and the 2026 Chinese GP. Tokyo - Racing Bulls sakura reveal. Singapore - Hilton x McLaren, Marina Bay. Doha - Qatar Airways GP takeover. Dhahran - Aston Martin Aramco reveal. Melbourne - simulator centre.
Your city next
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A show car, a simulator programme or a full venue - describe the outcome. The build team replies.