In brief
- First collective season launch in Formula 1 history - all ten teams, one arena
- Liveries revealed on show cars, because the real 2025 cars were still secret
- 15,000 tickets sold out in under an hour
The first collective season launch in Formula 1 history: all ten teams, twenty drivers, one sold-out arena. The liveries were revealed on show cars and display chassis - the real 2025 cars were still secret until testing, so the machines under the lights had to look every millimetre the part.
Our builds appeared across the team segments as the arena went team by team through the grid - the papaya McLaren reveal, and Williams opening with Sir Frank's voice before the drivers took the stage.
Seven and a half million people watched online. Thirty-seven countries took the broadcast. Nobody in the room could tell the difference - which was the point.
On the record: Formula1.com · AP via NBC · Sky Sports · McLaren.com · WilliamsF1.com
15,000
Tickets, sold out in under an hour
7.5m
Social viewers
1.2m
Peak concurrent
37
Countries broadcasting
