In brief
- Aston Martin Aramco took over PUMA's biggest European flagship for a day
- The F1 car as 'a sculptural centrepiece that draws you in from across the room'
- 24,000 sq ft store, ten days after opening
Ten days after PUMA opened its biggest European flagship - 24,000 square feet on Oxford Street - Aston Martin Aramco took the store over for a day, with the F1 show car at the centre of it.
The team's own event page called it a sculptural centrepiece that draws you in from across the room. Around it: the PUMA x Aston Martin collection, an AI photo booth, and London's busiest shopping street doing the footfall.
Retail theatre, with a race car as the stage.
On the record: PUMA Newsroom · Aston Martin Aramco · Motorsport.com
24,000
Sq ft flagship
10 hrs
Takeover, 10:00-20:00
No.1
PUMA store in Europe
A sculptural centrepiece that draws you in from across the room.
Aston Martin Aramco, on the show car
