Qatar Airways' Airport Takeover, Doha

Qatar Airways' Airport Takeover, Doha

Case File

Qatar Airways' Airport Takeover, Doha

Qatar Airways' Airport Takeover, Doha

In brief

  • Full F1 show car by the Lamp Bear at Hamad International Airport
  • Qatar Duty Free's airport-wide Grand Prix takeover
  • F1 store and partner simulator installs across the terminal

For the Qatar Grand Prix, Qatar Duty Free turned Hamad International into a Grand Prix venue - and put a full F1 show car beside the Lamp Bear, the most photographed spot in the terminal.

An F1 store and partner simulator installs ran across the airport. Every connecting passenger walked through race week whether they had a ticket or not.

On the record: Qatar Duty Free · Qatar GP press coverage

155,000+ GP weekend attendance
1 Show car under the Lamp Bear

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