In brief
- An Aston Martin-liveried simulator at the centre of Europe's AI summit
- Custom CoreWeave x Aston Martin leaderboard; live gameplay screen added as crowds built
- At a summit attended by 20,000, closed by President Macron
Six months after CoreWeave became Aston Martin Aramco's Official AI Cloud Computing Partner, it needed the partnership to feel physical at Adopt AI - the Paris summit attended by 20,000 people and closed by President Macron.
An Aston Martin-liveried half-car simulator anchored the activation with a custom CoreWeave x Aston Martin leaderboard. As the crowds built, a live external gameplay screen was added mid-event so the queue could watch the laps being set.
The infrastructure company left Paris with a cockpit-shaped memory.
On the record: Artefact / Adopt AI · PR Newswire
20,000
Summit participants
1,300+
CEOs attending
