Disney x F1 at the Chinese Grand Prix

Disney x F1 at the Chinese Grand Prix

Case File

Disney x F1 at the Chinese Grand Prix

Disney x F1 at the Chinese Grand Prix

In brief

  • Disney x F1 show car displayed in Shanghai Disneyland's Tomorrowland
  • Record 230,000 attendance at the 2026 Chinese Grand Prix
  • Mickey and Friends in the paddock and Fan Zone; show cars behind Grandstand A

For the 2026 Chinese Grand Prix, the Disney x F1 collaboration went physical: a show car in Shanghai Disneyland's Tomorrowland in race week, Mickey and Friends in the paddock, and car displays in the circuit Fan Zone behind Grandstand A.

The race set an attendance record - 230,000 across the weekend - and the retail line, 'Fuel the Magic', ran through it all.

On the record: Formula 1 and Disney announcements · 2026 Chinese GP organiser figures

230,000 Record GP attendance
2 Venues - Disneyland and the circuit
+30% Ticket revenue year on year

Reading next

Fan Zone Show Cars, Chinese Grand Prix
Fan Zone Show Cars, Chinese Grand Prix

More Case Files

Back to Blog
SAP Race of Legends at Sapphire

SAP Race of Legends at Sapphire

For its flagship Sapphire conferences in Orlando and Madrid, SAP staged the Race of Legends: a Mercedes-AMG PETRONAS-liveried simulator with a live leaderboard, driven against Mika Hakkinen and Dav...

Racing Bulls' Sakura Livery, Tokyo

Racing Bulls' Sakura Livery, Tokyo

Racing Bulls revealed its Japanese GP livery at Red Bull Tokyo Drift in Shibuya - sakura over white, with calligraphy by shodo master Bisen Aoyagi, in front of a crowd there for 500 custom cars and...

Fan Zone Show Cars, Chinese Grand Prix

Fan Zone Show Cars, Chinese Grand Prix

Show cars in the Formula 1 fan zone at the Chinese Grand Prix in Shanghai, put where the public can get near them. It is the part of a race weekend that reaches people who will never see the inside...