In brief
- Audi F1 show car at the adidas Brand Hub SF over Super Bowl LX weekend
- The team's own page titles it 'Show Car at adidas Super Bowl LX'
- Two global brands, one weekend, one car doing the introductions
Audi and adidas announced their partnership in San Francisco over Super Bowl LX weekend, with an Audi Formula 1 show car at the centre of the room.
Football's biggest weekend, motorsport's newest team, and a three-stripes retail crowd meeting Formula 1 at ground level. A partnership announcement needs one object everybody photographs, and a full-size car is hard to beat for that.
On the record: Audi communications · adidas · Audi F1 team channels
LX
Super Bowl weekend, San Francisco Bay Area
2
Global brands on one build
