America's new Formula 1 team introduced itself not at a launch event but in a Super Bowl commercial break - Kennedy's moon speech, a Max Richter score, and an asymmetric black-and-white livery reaching the second-largest Super Bowl audience ever measured.

A campaign like that leaves no room for a car that photographs almost right. The show car at the heart of it was built to team specification - real carbon surfaces, real stance, a livery finished for close-ups.

One commercial break. A hundred and twenty-five million people. The team's first impression, resting on the bodywork.

On the record: Nielsen · ESPN · Formula1.com · RacingNews365