The Case Files
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SAP Race of Legends at Sapphire
For its flagship Sapphire conferences in Orlando and Madrid, SAP staged the Race of Legends: a Mercedes-AMG PETRONAS-liveried simulator with a live leaderboard, driven against Mika Hakkinen and Dav...
Racing Bulls' Sakura Livery, Tokyo
Racing Bulls revealed its Japanese GP livery at Red Bull Tokyo Drift in Shibuya - sakura over white, with calligraphy by shodo master Bisen Aoyagi, in front of a crowd there for 500 custom cars and...
Fan Zone Show Cars, Chinese Grand Prix
Show cars in the Formula 1 fan zone at the Chinese Grand Prix in Shanghai, put where the public can get near them. It is the part of a race weekend that reaches people who will never see the inside...
Disney x F1 at the Chinese Grand Prix
For the 2026 Chinese Grand Prix, the Disney x F1 collaboration went physical: a show car in Shanghai Disneyland's Tomorrowland in race week, Mickey and Friends in the paddock, and car displays in t...
Aston Martin's 2026 Launch, Dhahran
Aston Martin Aramco closed the 2026 launch season at Ithra, Aramco's cultural centre in Dhahran - a livery reveal with a Hans Zimmer cellist, a Lance Stroll address, and a global livestream. The ca...
Cadillac's Super Bowl Livery Launch
America's new Formula 1 team introduced itself not at a launch event but in a Super Bowl commercial break - Kennedy's moon speech, a Max Richter score, and an asymmetric black-and-white livery reac...
Audi and adidas: The Partnership Announcement, San Francisco
Audi and adidas announced their partnership in San Francisco over Super Bowl LX weekend, with an Audi Formula 1 show car at the centre of the room.Football's biggest weekend, motorsport's newest te...
Alpine A526, Aboard MSC World Europa
Alpine unveiled the A526 on 23 January 2026 aboard MSC World Europa, MSC Cruises' European flagship, near Barcelona. Pierre Gasly and Franco Colapinto pulled the covers, and the venue did the talki...
Audi's 2026 Launch, Kraftwerk Berlin
Audi entered Formula 1 with a launch at Kraftwerk Berlin - the R26 livery in titanium silver, carbon and red, revealed to around 400 guests with the full leadership and both drivers on stage. The m...
Racing Bulls at Michigan Central, Detroit
Visa Cash App Racing Bulls launched the VCARB 03 inside Michigan Central station in Detroit on 15 January 2026, in front of 1,500 guests. Ford's home city, and the first season with Red Bull Ford P...
Red Bull's 2026 Launch: Detroit and the Czech Stunt
Both Red Bull teams launched their 2026 season together at Michigan Central Station in Detroit - 1,500 guests, Max Verstappen and Ford's Jim Farley on stage, and the first liveries of the new era o...
Aston Martin Takes Over Oxford Street
Ten days after PUMA opened its biggest European flagship - 24,000 square feet on Oxford Street - Aston Martin Aramco took the store over for a day, with the F1 show car at the centre of it. The tea...