The Case Files
Delivered. Verified. On the record.
Qatar Airways' Airport Takeover, Doha
For the Qatar Grand Prix, Qatar Duty Free turned Hamad International into a Grand Prix venue - and put a full F1 show car beside the Lamp Bear, the most photographed spot in the terminal. An F1 sto...
CoreWeave at Adopt AI, Grand Palais
Six months after CoreWeave became Aston Martin Aramco's Official AI Cloud Computing Partner, it needed the partnership to feel physical at Adopt AI - the Paris summit attended by 20,000 people and ...
McLaren at the Wynn, Las Vegas
For Ultimate Race Week, the Wynn put the Mastercard McLaren and a 2024 McLaren on the casino floor - Grand Prix machinery between the tables, in the resort that signed on as a race Founding Partner...
Audi One: The R26 Concept Premiere, Munich
Audi named the event Audi One and used it to show its hand: the R26 Concept, premiered at the Audi Brand Experience Center in Munich on 12 November 2025, 115 days before the team's first race.The c...
Hilton x McLaren at Conrad Singapore
For Singapore's sell-out night race, Conrad Marina Bay ran Hilton's race-week programme with an F1 car in the lobby - the centrepiece of the partnership's twentieth year with McLaren. Guests checke...
TAG Heuer at Watches and Wonders
TAG Heuer returned as Official Timekeeper of Formula 1 in 2025 and built its entire Watches and Wonders booth around it - Verstappen's 2025 car facing Senna's MP4/4, under the line 'Designed to Win...
The first collective season launch in Formula 1 history: all ten teams, twenty drivers, one sold-out arena. The liveries were revealed on show cars and display chassis - the real 2025 cars were sti...
Williams FW47 Launch at Silverstone
Williams took the covers off the FW47 at Silverstone on 14 February 2025, in front of partners, media and invited fans, with the car in a one-off interim livery. All ten teams had agreed to hold th...
F1 Arcade Birmingham: The Car on the Ceiling
The show car Formula 1 used to introduce its 2022 regulations at Silverstone now hangs upside down above the Octane Bar at F1 Arcade in Chamberlain Square, Birmingham.Six hundred kilogrammes of ful...
Stake F1 C44 at Guildhall, London
Stake F1 Team Kick Sauber revealed the C44 at Guildhall in the City of London on 5 February 2024, under #UNLEASHED branding and a fluorescent green livery built to be impossible to ignore.Guildhall...
The Bellagio Fountains Show Car
For the inaugural Las Vegas Grand Prix, MGM Resorts placed its F1 show car on the Winner's Stage extending over the Bellagio fountains - the podium backdrop of the entire weekend. The local press c...
The Neon Bull: RB19 in Las Vegas
Red Bull closed its Make Your Mark season with the Neon Bull, a fan-designed livery chosen from thousands of entries and run on the RB19 at the inaugural Las Vegas Grand Prix in November 2023.The d...