Audi's 2026 Launch, Kraftwerk Berlin

Audi's 2026 Launch, Kraftwerk Berlin

Case File

Audi's 2026 Launch, Kraftwerk Berlin

Audi's 2026 Launch, Kraftwerk Berlin

In brief

  • Audi's first F1 season launch - Kraftwerk Berlin, R26 in titanium, carbon and red
  • About 400 guests, then a public day the morning after
  • Dollner, Binotto, Wheatley, Hulkenberg and Bortoleto on stage

Audi entered Formula 1 with a launch at Kraftwerk Berlin - the R26 livery in titanium silver, carbon and red, revealed to around 400 guests with the full leadership and both drivers on stage.

The morning after, the doors opened to the public. Two audiences, one car, zero margin for a build that photographs almost right.

On the record: Audi communications · 2026 launch-season press coverage

400 Launch guests
1st Of the two new teams to launch
+1 Public day the morning after

Reading next

Racing Bulls at Michigan Central, Detroit
Alpine A526, Aboard MSC World Europa

More Case Files

Back to Blog
SAP Race of Legends at Sapphire

SAP Race of Legends at Sapphire

For its flagship Sapphire conferences in Orlando and Madrid, SAP staged the Race of Legends: a Mercedes-AMG PETRONAS-liveried simulator with a live leaderboard, driven against Mika Hakkinen and Dav...

Racing Bulls' Sakura Livery, Tokyo

Racing Bulls' Sakura Livery, Tokyo

Racing Bulls revealed its Japanese GP livery at Red Bull Tokyo Drift in Shibuya - sakura over white, with calligraphy by shodo master Bisen Aoyagi, in front of a crowd there for 500 custom cars and...

Fan Zone Show Cars, Chinese Grand Prix

Fan Zone Show Cars, Chinese Grand Prix

Show cars in the Formula 1 fan zone at the Chinese Grand Prix in Shanghai, put where the public can get near them. It is the part of a race weekend that reaches people who will never see the inside...