What is Sports Memorabilia Day?

Sports Memorabilia Day celebrates the incredible world of sports fans and collectors, giving recognition to the joy of collecting and the items of sporting history that people have obtained.  

From one cherished item held onto since attending an event, to a collection of pieces built over years of searching, fans are encouraged to share the items they proudly own. No matter the size or the commercial value, whether its signed, framed or worn, every piece of Sports Memorabilia tells its own unique story.  

Why is Sports Memorabilia Day celebrated?

Of the many unique days across the calendar celebrated each year, there was previously no specific representation for sports memorabilia widely adopted by fans and brands.  

The aspiration is for Sports Memorabilia Day to become a globally recognised event - where people across the world can share the joy of collecting moments of sporting history, meet new likeminded people and gain inspiration for starting and adding to collections.  

Every sports fan has emotional investment in the items they own, whether it relates to an individual athlete or a supported team or competition. By offering a platform to share these stories, Sports Memorabilia Day forges connections and fosters communities through a globally shared love of sports.  

How can fans celebrate Sports Memorabilia Day?

Download our Sports Memorabilia Day toolkit below.

The main way to celebrate Sports Memorabilia Day is by using the hashtag #sportsmemorabiliaday on your social media platform of choice. Join the conversation and share pictures and videos of the items you own – whilst getting inspired by the other collections shared from sports fans around the world.  

How can brands get involved with Sports Memorabilia Day?

Download our Sports Memorabilia Day Media Pack below.

Brands, athletes, teams and businesses involved in sports are encouraged to engage with Sports Memorabilia Day on social media to help their fans, supporters, partners and customers be part of the conversation.  

Sports Memorabilia Day adds a unique celebration to existing social media engagement calendars, with unlimited potential for creative and engaging campaigns. By showcasing their cherished items and recalling fond memories, fans have a fresh way to show their support for the sports and brands they love.