B2C Sales Manager
The Sales Manager – B2C (Non-Digital) will lead and manage Memento Exclusives’ Private Sales operations, focusing on high-value client engagement, database optimisation, and team leadership. With accountability for both commercial and operational performance, the role will oversee all B2C non-digital sales activities—driving revenue through curated outreach, client lifecycle planning, and best-in-class customer experience. The successful candidate will be responsible for transforming a growing client base into a repeatable, scalable sales engine for Formula 1.
Key Responsibilities:
Private Sales Management & CRM Oversight
- Own and optimise the Private Sales pipeline, from outreach to conversion
- Lead the segmentation, cleansing, and ongoing management of the Private Sales CRM
- Develop and execute client communication plans and nurture sales cycles
- Introduce performance tracking for client activity, response rates, and conversion metrics
- Ensure all client data, notes, preferences, and orders are accurately captured and updated
Client Engagement & Commercial Delivery
- Develop tailored sales strategies for top-tier clients based on buying history and preferences
- Lead product curation efforts in partnership with Product, Creative, and consignments to match client profiles
- Own weekly reporting on pipeline health, outreach success, and revenue performance
- Set and maintain pricing strategy and margin controls for all Private Sales activity
Team Leadership & Sales Operations
- Manage the Private Sales and B2C Sales team on a day-to-day basis
- Set and review weekly/monthly performance KPIs and targets
- Coach and develop team members to drive proactive behaviour and client service excellence
- Streamline sales operations and ensure alignment across auction, retail, and consignment functions
Inbound & Cross-Channel Sales Coordination
- Work with Marketing and Digital to optimise inbound lead generation
- Convert qualified digital leads into high-value Private Sales opportunities
- Contribute to strategic planning across non-digital sales channels (e.g. auctions, consignment, retail)
Customer Experience & Relationship Management
- Act as the senior point of contact for key clients and collectors
- Design and implement a consistent high-touch experience for VIP clients
- Oversee gifting, follow-up, and retention strategies to deepen loyalty
- Introduce client feedback loops to inform product development and service design
Apply now by contacting Roy Spencer, Head of Sales - Non Digital, at roy.spencer@mementoexclusives.com.