Formula 1 has extended its licensing agreement with The Memento Group (TMG), the UK-based sports licensing, retail and memorabilia business, until the end of the 2025 season. The extension sees TMG retain its licence to sell authentic, certified, and licensed Formula 1 memorabilia from current F1 teams, and now includes the rights to sell ex-F1 race cars and show cars on its website – f1authentics.com
A special auction is currently underway until 5 July 2022 which features for the first time, a fully operational and ready-to-race Formula 1 car – the 1990 Leyton House CG901. The car competed in the 1990 FIA Formula One World Championship™, securing a 2nd place in the French Grand Prix, and is expected to fetch in excess of £795,000. For a full listing, visit: auction.f1authentics.com
F1 Race Cars, the dedicated section on the F1 Authentics online platform, has been revamped, becoming the dedicated marketplace for all former F1 race car and show car transactions. A diverse collection is available, from heritage show cars to restored former race cars and replicas of current cars.
Barry Gough, Founder and CEO of The Memento Group, commented:
“We are delighted to extend our partnership with Formula 1 for another four exciting seasons and what better way to mark this than offering, for the very first time on F1 Authentics a fully operational, ready to race, F1 race car!”
“We have worked tirelessly with our partners at Formula 1 to create the ultimate destination for fans of the sport and this contract is recognition for what we have achieved to date and this auction demonstrates how we can enhance further our support of the world’s greatest motorsport in the future. We look forward to taking this to the next level with the continued support of F1, the Teams and of course, fans all around the world.”
The Memento Group has been licensed to operate the F1 Authentics website since 2019, and the four-season extension will continue to see authentic Formula 1 memorabilia, from the past and the present, available to fans via the online shop and auction platform. Through F1 Authentics, TMG enables F1 fans to Own the Moment by placing authentic, certified and licensed memorabilia, re-engineered products, ex-race and show cars directly in their hands and homes.
For more information, collectors can visit: f1authentics.com/collections/f1-race-show-cars
